Turning to fashion designers, Air France has transcended the usual uniform codes to invent its own style, an airborne statement of "French elegance."

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In 1962, airline uniforms don’t sparkle in terms of elegance. Other criteria take precedence, such as functionality or durability -- to avoid replacement too often. With attire up to this point considered to be "at-your-service"* – Air France shakes up convention, entrusting its new "collection" to the prestigious Christian Dior and its artistic director Marc Bohan. Both models (summer/winter) are praised by the press for their very "haute couture" elegance, down to the smallest detail. 
*Georgette Raynal and Georgette de Trèze  

Air France Museum collection
Georgette de Trèze uniform - 1954
Air France Museum collection
Christian Dior uniform - 1963
Collection Air France.DR
Cristobal Balenciaga uniform - 1969
Collection Air France.DR
Jean Patou uniform exclusively worn on board Concorde - 1979
Collection Air France.DR
Louis Féraud uniform - 1987

The impact is everlasting: Air France’s image will be forever embodied by its hostesses, ambassadors of "French elegance." Other top designers arrive (Cristobal Balenciaga, Jean Patou, Nina Ricci, Madame Carven, Louis Feraud), and the style is affirmed.

Christian Lacroix uniform - 2005
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